E-commerce product contribution profit account Excel template

Actual file previews

The images below are the actual data entry and executive summary pages of the workbook to be downloaded.

Step by step usage

1. Examine the example and prepare the blank file

   Enter each product-channel price scenario on a separate line. Discount and commission are percentage fields. Write down all monetary values ​​with the same tax approach. Enter the shipping and packaging cost as the amount per product. Determine the actual distribution in mixed baskets yourself; It does not do file basket partitioning. Use the yellow input fields on the tracking page; Do not change the blue formula fields. The sample sheet is filled with fictitious records and does not count towards the actual work total.

2. Write actual records in the yellow fields

   The net sales list price is × (1 − discount). The commission is calculated based on this discounted sale. Unit contribution is the subtraction of purchase, commission, shipping and package costs from net sales. Contribution rate is contribution/net sales; Since the denominator is zero in the free product, the ratio remains empty. Negative contribution is not hidden. This value is not the net profit of the business. An empty mandatory field is distinguished from a real zero. Correct missing or incorrect records in the control column; Since these lines are excluded from the summary, do not use the total as a final report until the problem is resolved.

3. Fix control alerts and review summary

   Examine the damaging scenarios. Compare prices including shipping on the same basis.

What does this Excel file solve?

See the unit contribution by subtracting discounts, commissions, purchasing and shipping costs from the product price. Free Excel template for marketplace sellers. Enter each product-channel price scenario on a separate line. Discount and commission are percentage fields. Write down all monetary values ​​with the same tax approach. Enter the shipping and packaging cost as the amount per product. Determine the actual distribution in mixed baskets yourself; It does not do file basket partitioning. Use the yellow input fields on the tracking page; Do not change the blue formula fields. The sample sheet is filled with fictitious records and does not count towards the actual work total.

What's inside the file?

Sales after discount, Commission amount, Unit contribution and contribution rate. The file contains sample rows, canned formulas, data validation fields, risk colorings, and executive summary.

Calculation and control logic

The net sales list price is × (1 − discount). The commission is calculated based on this discounted sale. Unit contribution is the subtraction of purchase, commission, shipping and package costs from net sales. Contribution rate is contribution/net sales; Since the denominator is zero in the free product, the ratio remains empty. Negative contribution is not hidden. This value is not the net profit of the business. An empty mandatory field is distinguished from a real zero. Correct missing or incorrect records in the control column; Since these lines are excluded from the summary, do not use the total as a final report until the problem is resolved.

Worked example: E-commerce product contribution profit calculation: calculation example

List price is 1,000 TL, discount is 10%. Commission 15%, purchase 500 TL. Shipping is 50 TL, package is 15 TL. Result: Net sales are 900 TL, commission is 135 TL, contribution is 200 TL and contribution rate is 22.2%.

Decisions that can be taken as a result of this

Examine the damaging scenarios. Compare prices including shipping on the same basis

Common usage mistakes

Deducting the commission from the non-discounted amount. Mistaking unit scenarios for total sales profit. Using the summary total as the final result without correcting the lines with control warnings

Limits and proper use

Returns, advertising, financing, taxes and fixed expenses are not included. The actual commission base or additional fees of the platforms may differ. It does not add up the profit of summary lines; counts positive and negative scenarios. The file is prepared for 150 record lines. The parent summary includes all valid rows, regardless of filters. When capacity is full, open a new period copy; additional rows require the summary and validation ranges to be updated as well. There are no macros, external data connections or automatic notifications.

Compatibility and quality control

Two pages of this file were visually inspected; Formulas were recalculated and checked in empty, sample and incorrect entry scenarios. There was no separate device testing of the Excel desktop application. .xlsx without macro; formulas and drop-down lists are included in the file. The tracking page includes 150 preset record lines and a standalone Sample page. Prepared for desktop Excel; Check views and validations in other spreadsheet applications.

Scope of this file

This independent file has been prepared for the e-commerce product contribution profit calculation. It's not that Shiftmate automates this industry workflow; The application focuses on team, shift and timesheet management.

Relevant official and technical resources

• Microsoft: SUMIFS function

Frequently asked questions